<div class="page" title="Page 1">
<div class="layoutArea">
<div class="column">
<div class="page" title="Page 1">
<div class="layoutArea">
<div class="column">
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2300" src="http://tallerpr.org/wp-content/uploads/2014/02/YSO-Event-Header.jpg" alt="Yo Soy Oro" width="936" height="498" /></p>
<p style="text-align: center;"><span style="font-weight: bold;">September 21 – November 7th, 2014 </span></p>

</div>
</div>
</div>
<p style="text-align: center;"><span style="font-weight: bold; color: rgb(10.980390%, 10.980390%, 10.980390%);">Goes Live Septmeber 21, 12:30 - 5PM During <a title="Feria del Barrio" href="http://feriadelbarrio.org" target="_blank">Feria del Barrio </a></span></p>

<div class="page" title="Page 1">
<div class="layoutArea">
<div class="column">

<span style="color: rgb(20.000000%, 20.000000%, 20.000000%);">As part of this year’s </span>30th annual Feria del Barrio<span style="color: rgb(20.000000%, 20.000000%, 20.000000%);">, the creative team of </span><span style="font-weight: bold;">AMerican MEdia Output </span><span style="color: rgb(20.000000%, 20.000000%, 20.000000%);">will introduce a re-branding campaign for the N. 5th Street commercial district, El Centro de Oro, leading with the slogan </span><span style="color: #ff6600;"><span style="color: #ff6600;"><strong><span style="color: #ff9900;"><a title="Yo Soy Oro" href="http://yosoyoro.com" target="_blank">Yo Soy Oro</a> </span></strong></span></span><span style="color: rgb(20.000000%, 20.000000%, 20.000000%);">(I Am Gold). The </span><span style="font-style: italic; color: rgb(20.000000%, 20.000000%, 20.000000%);">Yo Soy Oro </span><span style="color: rgb(20.000000%, 20.000000%, 20.000000%);">campaign will appear in advertisements on big belly trash receptacles along the Golden Block, in the HACE Business and Visitor’s Center, and online. </span>

<span style="color: rgb(20.000000%, 20.000000%, 20.000000%);"><a href="http://feriadelbarrio.org" target="_blank">
<img class="alignleft  wp-image-2308" src="http://tallerpr.org/wp-content/uploads/2014/09/New-Feria-de-Barrio-Logo-YSO-Cropy-copy-300x214.jpg" alt="2014 Feria del Barrio" width="137" height="98" /></a>During the 2014, Feria del Barrio the artists and their brand ambassadors will use participation marketing to engage the public, handing out branded swag and taking photos with the commercial corridor as their backdrop. They will implicate attendees into a dialogue between the realities of the area and the promises of El Centro de Oro. The overall effect of the project will alter the purpose and tools of advertising and marketing to paint a portrait of the Latino community as they look to the future. The campaign will exist in select performances, and will have ongoing print and web components as well as an exhibition in </span><span style="font-weight: bold; color: rgb(20.000000%, 20.000000%, 20.000000%);">HACE’s Business &amp; Visitors Center at 2708 N. 5th. Street, through Septmeber 21. </span>

[caption id="attachment_2305" align="alignright" width="239"]<a href="http://yosoyoro.com" target="_blank"><img class="wp-image-2305" src="http://tallerpr.org/wp-content/uploads/2014/09/H-YSO-Slider2a-300x128.jpg" alt="H-YSO-Slider2a" width="239" height="102" /></a> yosoyoro.com[/caption]

<a title="AMO" href="https://www.facebook.com/pages/AMerican-MEdia-Output" target="_blank">AMerican MEdia Output </a><span style="color: rgb(20.000000%, 20.000000%, 20.000000%);">is a partnership of Maya Escobar and Andria Morales. The two artists, based in Chicago and New York respectively, have worked together over the Internet since 2010. They produce digital media and performance art that explores the role of self-representation in visual culture. In 2011, Escobar-Morales established AMerican MEdia Output (AMO), an online marketing and brand design agency that focuses on tourism and travel. AMO’s advertising campaigns blur the line between performance and reality, asking viewers and participants to check economic and social issues through the lens of advertising. In addition to their online presence, AMO has presented its campaigns in several major US cities. </span>

<a title="Conociéndote (Getting to Know You): Bridging the Audience Divide" href="http://tallerpr.org/2013/11/29/getting-to-know-you-conociendote-exhibition-cycle/"><span style="font-weight: bold;">Conociéndote (Getting to Know You): Bridging the Audience Divide </span></a>is Taller Puertorriqueño’s 2013 Knights Art Challenge award-winning proposal, <span style="font-style: italic;">Conociéndote</span>, bridging Philadelphia’s audience divide with events and exhibitions in May, July, and September 2014. Partner organizations are HACE, Congreso de Latinos Unidos, Raíces Culturales Latinoamericanas, and A Seed on Diamond.

For more information or images, please contact Rafael Damast @ 215-426-3311 or rdamast@tallerpr.org

*Download the press release <a title="Press Release for YSO" href="http://tallerpr.org/wp-content/uploads/2014/10/Press-Release-for-AMOs-Yo-Soy-Oro2.pdf" target="_blank">here</a>.

<em>**La versión en español del comunicado de prensa está <a title="Spanish version of the press release" href="http://tallerpr.org/wp-content/uploads/2014/10/YSO-Press-Release-SPANISH2.pdf" target="_blank">aquí</a>.</em>

<img class="aligncenter size-full wp-image-2146" src="http://tallerpr.org/wp-content/uploads/2014/07/Las-Nubes-Supporter.jpeg" alt="Exhibition sponsors" width="481" height="297" />

</div>
</div>
</div>
</div>
</div>
</div>